Now, more than a year later, Coca Cola has launched a series of advertisements and a site, reasonstobelieve, that also speak to the unifying character of the World Cup and to a sense of optimism regarding South Africa's future. Many people feel it is unsafe and emigrate elsewhere, and although I often also feel the same way, there is still a sense of loyalty to this country because it is home and it has formed my opinions to be more accepting and more conscious of other people's struggles.
I know Coke is appealing to our emotions and it is all a bit clichéd what with the children singing about a "brand new day", but I still think it is a nice ad to see in between those for burglar bars, supermarket discounts and weight-loss pills.
There are three different versions, if you like the ad check them out on Coca Cola SA's Vimeo page ( the link is under the video).